Your account can be adapted to track more just than sales. For example, some companies use it to track large projects as they move from sales, to design, to production, and to the client.
WeFlow's underlying structure was originally conceived to track production, not sales. It was then realized that the platform was much more useful than we originally thought.
In one case, a software contractor used it to track sales before a contract was signed, projects after a contract was signed, and even a breakdown of all the software features that needed to be completed for each project. Software features were linked to their corresponding projects, each feature had an owner, and there was a standardized process for completing features that included developing, testing, and releasing.
The system is designed to be as versatile as possible. New sections can be added, sections can be customized (i.e. if you want to track a Lead's happiness, you can), and reports, metrics, filters, web to lead, your dashboards, and more can all be customized if your starting configuration isn't perfect for you.